From Jute to Cement :
MP Birla Group’s journey from its inception in 1919 as Birla Jute Manufacturing Company Limited to becoming one of the top cement brands in India is a story of visionary leadership, strategic acquisitions and unwavering commitment to excellence.

 

 

 

 

 

Turning Pages of History

Late Shri Madhav Prasad Birla, the visionary Chairman, played a pivotal role in transforming the Company from a jute goods manufacturing entity to a diversified, multi-product conglomerate. Under his leadership, BCL evolved and expanded its activities, setting the stage for a legacy that will redefine the industrial landscape in India.

After the demise of Madhav Prasad Ji, the reins were passed on to late Smt Priyamvada Birla, who, as the Chairperson, saw the Company’s turnover soar past the Rs. 1,300-crore mark. In 1998, recognizing the evolution and diversification, the Company underwent a significant transformation, changing its name to Birla Corporation Limited.

Proper Curing Practices:

Implement proper curing practices to combat the effects of cold weather. Use curing compounds or cover concrete with insulating materials to retain heat and moisture during the crucial early stages of setting.

Financial Fortitude
The legacy continued to flourish under the astute leadership of late Shri Rajendra Singh Lodha. The Company witnessed unprecedented growth, marked by record-breaking results and strengthened competitiveness. BCL became synonymous with excellence in the cement industry, setting new benchmarks for its peers.

Today, Shri Harsh V Lodha, the current Chairman of the best cement Company in India, leads BCL into a new era of success. In the fiscal year 2022-23, the Company achieved a turnover of Rs. 8,682.27 crores and a net profit of Rs. 40.50 crores, showcasing its financial prowess and stability.

Strategic Acquisition

A significant milestone in BCL’s journey was the acquisition of 100% shares of Reliance Cement Company Private Limited, a subsidiary of Reliance Infrastructure Limited, for an enterprise value of Rs. 4,800 crores. This strategic move added high-quality assets, including three plants at Maihar, Kundanganj, and Butibori, further solidifying MP Birla Cement’s position as one of the top cement manufacturers in India.

 

Nationwide Presence

With a proud ownership of 11 plants strategically spread across the nation and a diverse product portfolio comprising 11 brands, MP Birla Cement operates in 13 States. The Company boasts a robust distribution network, with more than over 10,000 dealers, 20,000 retailers and 100,000 influencers, contributing to its success of becoming one of the leading cement manufacturers in India.

Milestone Moment:

In 2022, Birla Corporation Limited achieved another milestone with the inauguration of the 3.90-million-ton capacity integrated cement plant at Mukutban, Maharashtra. The expansion increased the Company’s total production capacity to 20 million tonnes per annum, strengthening its position as one of India’s top cement companies.

Upholding age-old values of integrity and professionalism, the Company’s mission is to be the best in every sector it operates.

Partnering for Success

At the heart of BCL’s success lies its strong bond and relationships with partners. The Company believes in constant innovation and upgrading its products and services to align with the nation’s development and market demands. Cement se Ghar tak is just not a slogan. It is a commitment to be alongside partners on their journey towards success.