MP Birla Cement - Cement Se Ghar Tak
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Mp Birla Cement Ultimate Ultra High-Quality Pozzolanic Cement

The ultimate alliance

Club Ultimate- a unique initiative developed to recognise the role of dealers associated with MP Birla Cement through its journey and prosperity.

We extend invitations to our associated dealers based on their recent performance to encourage their efforts and nurture them in a systematic way.

Our aim is to acknowledge dealers’ commitment to the business and reward them suitably.


  • Respect

    Our idea is to uplift, motivate, and nurture the existing relationship with the dealers and put them at the forefront of our venture. 

  • Recognition

    From meetings with the senior management to awards and felicitation, the dealers could be the Club Ultimate Idol and a role model for other fellow members.

  • Rewards

    The dealers’ contribution must be rewarded adequately. They will be given opportunities to earn points for every purchase, rack them up and redeem those points later for attractive rewards 

  • Membership Eligibility

    MP Birla Cement dealers are invited by performance to become members of this privileged club. 

    Every month dealers who qualify for enrolment by doing 600 MT in the previous rolling 12 months will be solicited for membership in the program.

  • Membership Validity

    The dealers’ membership to Club Ultimate will be for the lifetime of the program or as long as the dealership is valid and active with MP Birla Cement. 

  • Points Redemption Window

    Club Ultimate will provide the dealers who have sufficient points balance with three redemption windows in a year for the redemption of points for rewards.