Club Ultimate - M P Birla Cement

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    The ultimate alliance

    Club Ultimate- a unique initiative developed to recognise the role of dealers associated with MP Birla Cement through its journey and prosperity.

    We extend invitations to our associated dealers based on their recent performance to encourage their efforts and nurture them in a systematic way.

    Our aim is to acknowledge dealers’ commitment to the business and reward them suitably.


    Our idea is to uplift, motivate, and nurture the existing relationship with the dealers and put them at the forefront of our venture.


    From meetings with the senior management to awards and felicitation, the dealers could be the Club Ultimate Idol and a role model for other fellow members.


    The dealers’ contribution must be rewarded adequately. They will be given opportunities to earn points for every purchase, rack them up and redeem those points later for attractive rewards.

    Membership Eligibility

    MP Birla Cement dealers are invited by performance to become members of this privileged club.
    Every month dealers who qualify for enrolment by doing 600 MT in the previous rolling 12 months will be solicited for membership in the program.

    Points Redemption Window

    Club Ultimate will provide the dealers who have sufficient points balance with two redemption windows in a year for the redemption of points for rewards.